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The Blind Men, the Elephant, and the Biggest Mistake Nonfiction Authors Make

The Blind Men, the Elephant, and the Biggest Mistake Nonfiction Authors Make

Published on: 06/25/2026

Discover why no single marketing tactic works alone. Learn how nonfiction authors can build a connected book marketing ecosystem that drives visibility, credibility, and sales.

book marketingauthor marketingmindset shift
Your Book Is Collecting Dust and You Know Exactly Why

Your Book Is Collecting Dust and You Know Exactly Why

Published on: 05/15/2026

Your book isn't underperforming — you are. Discover the mindset gap keeping non-fiction authors from

book marketingauthor marketingmindset shift
Stop Trying to Find Your Niche. Find Your Person Instead.

Stop Trying to Find Your Niche. Find Your Person Instead.

Published on: 04/17/2026

Stop chasing niches and start writing for one real person. This approach helps nonfiction authors build deeper reader connections and sell more books.

book marketingauthor marketingthought leadership
What If You Never Had to "Launch" Again?

What If You Never Had to "Launch" Again?

Published on: 04/10/2026

What if you never had to launch your book again? Discover a sustainable book marketing strategy that helps nonfiction authors build visibility, audience engagement, and long-term momentum.

book marketingauthor marketingcontent creationmindset shift

Susan Friedmann

Author Marketing Mentor

Susan Friedmann, CSP, is a trailblazer in the world of nonfiction book and author marketing coaching and training. With over 30 years of experience, she’s on a mission to help you stand out from the crowd. Say goodbye to blending in — Susan injects life into your book marketing game.

Tap into Susan’s expertise with a complimentary 20-minute brainstorming session