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Why Authority Requires More Repetition Than You Think

Why Authority Requires More Repetition Than You Think

Published on: 08/27/2026

Worried you're repeating yourself too much? Learn why consistent messaging—not constant novelty—is what turns nonfiction authors into recognized authorities.

mindset shiftthought leadership
Why More Marketing Isn’t the Answer

Why More Marketing Isn’t the Answer

Published on: 08/20/2026

Doing more marketing isn't the answer. Learn why nonfiction authors need a clear destination — not more tactics — to build real book marketing momentum.

book marketingauthor marketingmindset shift
What If Everything You Thought About Book Marketing Was Backwards?

What If Everything You Thought About Book Marketing Was Backwards?

Published on: 08/13/2026

Discover why book marketing tactics fail without clarity first. Susan Friedmann explains the foundation every nonfiction author needs before social media, AI discoverability, or platform building.

book marketingmindset shift
AI Can’t Replace the One Thing That Makes Your Book Valuable

AI Can’t Replace the One Thing That Makes Your Book Valuable

Published on: 07/23/2026

Discover why AI can't replicate the authority readers actually crave. Learn how nonfiction authors can protect their voice, build trust, and stand out.

author marketingmindset shiftthought leadership

Susan Friedmann

Author Marketing Mentor

Susan Friedmann, CSP, is a trailblazer in the world of nonfiction book and author marketing coaching and training. With over 30 years of experience, she’s on a mission to help you stand out from the crowd. Say goodbye to blending in — Susan injects life into your book marketing game.

Tap into Susan’s expertise with a complimentary 20-minute brainstorming session